Checkout Opt-in Warning

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When someone purchases an Offer, you have the option to automatically add them to your marketing email list. Please be aware that while this is an option in Kajabi, various laws apply to prevent businesses from maliciously subscribing people to email lists.  Make sure you take extra precaution and are well-versed in the laws of your country as they relate to opt-in email subscriptions before adding anyone to your lists.  

The CAN-SPAM Act, EU Opt-In Directive, and Canada's Anti-Spam Legislation establish requirements for commercial messages sent from your business in the US, EU, and Canada respectively. 

No matter where you live, for the safety of your business, be sure you are familiar with ALL opt-in, opt-out, email, and spam legislations that are applicable to you AND your customers' country/region!

Opt-in requirements and Permissions (US, EU, and CAN):

United States

The CAN-SPAM Act allows direct marketing email messages to be sent to anyone, without permission, until the recipient explicitly requests that they cease (opt-out).

In the United States, each individual email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000.


Direct marketing email messages may be sent only to recipients who have given their prior consent (opt-in). Prior permission is required for business-to-consumer (B2C) communication covering all "natural persons".

For business-to-business communication (B2B), i.e. "legal persons", EU member states are free to make opt-out the minimum legislation. However, national legislation of member states can require opt-in for B2B email communication too.

Existing Business Relationship:
A business relationship in which contact information was obtained constitutes prior consent as long as a means to opt out was provided at the same time and continues to be provided with each such message and each message is about similar products or services by the same company.


Commercial electronic messages may be sent only to recipients who have given their prior consent (opt-in). All recipients' express, or in certain cases implied, prior permission is required.

Existing Business Relationship:

When there is an existing business or non-business relationship, a recipient's implied consent applies for 36 months.

Certain exceptions apply to specific types of messages sent by a political party, charity, family members, people in personal relationships, persons within an organization or between organizations.

This is only a summary of the laws– please read all laws in their entirety that apply to your country/region.

Selecting to automatically add members to your marketing list is done at your own risk, and Kajabi assumes no responsibility should you be in violation of any legislation by doing so..

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