What does OVO mean?
OVO stands for Opt-in, Value, Offer. First, you will collect Opt-Ins through a Form on a Landing Page. Next, You will show them the Value your course has for them through sales pages, email marketing sequences, and more. FInally, once this value has been presented, you will make them an Offer to purchase your product!
Learn more about Pipelines and how to use them Here!
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