Email Campaigns in Kajabi

Learn how to create and send Email Broadcasts and Email Sequences. Communicate with your list with an immediate message or begin a flow of emails opening an opportunity for conversation and future lead generation.

In this article:


Email Broadcast

An Email Broadcast is an individual email sent to a filtered list of subscribers from your People tab. A Broadcast is useful when you need to get an announcement out to your list or need to send a single email to update your users.

To create a new Email Broadcast:

  • Type "Email Broadcast" into the Kajabi Assistant (⌘+K) or click + New Email Campaign on the Email Campaigns dashboard.
  • Select Create Email Broadcast.
  • Follow the steps to add recipients, create content for the email, and review the final version before sending:

The flow of creating an Email Broadcast

If a user has not opted-in to receive marketing emails they will not be added to the recipient list.

If you add a filtered selection of 200 people from your list to an Email Broadcast and only 98 recipients were added, the reason is most likely because more than half of those users did not opt-in to recieve marketing emails.


Tip:
The preview email will be sent to the email address of the currently logged in admin.

Email Sequence

An Email Sequence is a series of emails that will begin sending immediately after the user is subscribed or a certain amount of days after the user has been added to the sequence.

To create a new Email Sequence

  • Type "Email Sequence" into the Kajabi Assistant (⌘+K) or click + New Email Campaign on the Email Campaigns dashboard.
  • Select Create Email Sequence.
  • Add subscribers, emails, and preview how these sequences will look:

How to create an Email Sequence.

Again, if a user has not opted-in to receive marketing emails they will not be added to the recipient list.


Tip:
Set the Day to 0 in order to have the first email in the sequence send out immediately after a user is subscribed.

Adding emails to an Email Sequence

To add more emails to an existing Email Sequence:

  • Edit an existing Email Sequence.
  • Select Add Email:

Note:
You cannot add emails to a sequence retroactively. If you created an Email Sequence with with three emails sent on days 3, 5, and 7, and you wanted to add an email to be sent on day 6 of the sequence, that email will only be sent to new subscribers. The day 6 email will not be sent to subscribers who have already passed day 6 in the sequence.

Email Sequence Settings

Email Sequence settings can be configured by clicking the settings tab when editing a specific sequence:

Internal Title - This name will only be used in the Kajabi admin. Your subscribers will not be able see this.

Email Sequence Include - A user will be automatically subscribed to this Email Sequence when they purchase the specified Offer (this is configured in the After Purchase section of the Offer editor) or when the user opts-in through a specifc Form.

Email Sequence Exclude - A user will be automatically excluded from this email sequence if they have purchased a specific Offer or opted-in through a specific Form.

Apply a tag on completion - Choose or create a tag to apply to all subscribers after they have completed the Email Sequence.

Subscribe to sequence on completion - Choose which Email Sequence the current subscribers will be automatically added to after completing this Email Sequence.

Sending time - Configure the exact time the emails in this sequence will be sent out each day.


Unsubscribe a user from an Email Sequence

View and manage subscribers by clicking the the Subscribers tab in the Email Sequence editor.

To unsubscribe a user from the sequence:

  • Open an existing Email Sequence from the Email Campaigns dashboard.
  • Click the Subscribers tab.
  • Select Unsubscribe next to the user you want to unsubscribe.
Note:
Bulk unsubscribing cannot be done in the Kajabi admin. Please contact support@kajabi.com with any bulk unsubscribe requests.

Managing existing Email Campaigns

You can manage Email Campaigns you have already created and view reports on campaigns that have been sent out from the dashboard.

Preview

To Preview an Email Campaign:

  • Open more options by clicking the more_horiz icon.
  • Select Preview.

Clone

To Clone an existing Email Campaign:

  • Open more options by clicking the more_horiz icon.
  • Select Clone.

Delete

To Delete an exisitng Email Campaign:

  • Open more options by clicking the more_horiz icon.
  • Select Delete.

Email Reporting

After an email broadcast has been sent, you can go back to view the report.

  • Opem the Email Campaigns tab
  • Click the report icon:

  • Clicked - Subscriber clicked a link inside the email.

  • Opens - Subscriber opened the email.

  • Bounced - The email was not deliverable to the recipient.

  • Unsubscribed - The recipient unsubscribed from receiving marketing emails.

Note:
Member Welcome Email, Offer Purchase Confirmation, Affiliate User Welcome Email, Reply Comment Notification, Member Drip Notification, and Password Reset emails do not count against your total number of email broadcasts..