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Keys to Copywriting
Webinar Duration:
32 minutes

Learn how to create copy that converts and eliminate “blank page anxiety” once and for all.

Welcome to the Keys to Copywriting On-Demand webinar! This training will equip you with essential copywriting fundamentals relevant to your knowledge-commerce business and by the end, you’ll have written actual headlines, email subject lines, and an email based on proven formulas disclosed in the training that you can start using as soon as today. 

The headline’s job is to get people to stop what they are doing, and start reading or watching. This is by far the most important skill to acquire with Copywriting because your reader or viewer will decide whether or not to continue giving you attention based on your headline.

“How To” headline formula: ____ Quick And Easy Ways To ____ And Avoid ____.
“Ways To Get What You Want” headline formula: Here’s The Perfect Solution If You Want ____ (even if ____).
“Perfect Solution” headline formula: How To ____ In As Little As ____ Even If ____.

Artificial Intelligence can help you with most of the heaving lifting involved with content creation and producing marketing materials that convert. If it’s your first time using our AI chatbot called Ama, then this quick tutorial should help. Ama is an interactive chatbot in the Kajabi Builder that can help you create content, research topics, write code, and support many other functions to help you save precious time building and managing your business. 

To open Ama, click the Marketing tab from your dashboard, then open a website or page. While in the builder, click the purple AI button at the lower right of the screen. Next, copy a prompt below, and paste it into the message bar. We’ve worked very hard to craft well-thought-out prompts so that all you have to do is fill in the (Niche/Topic bracket) and the (Target Customer bracket) before you press send. Make sure you copy the entire prompt, not just part of it!

Copy/paste the Headline prompt into Ama: You are a copywriter. Your task is to create headlines that I can use for my business. My course is about: (insert your niche/topic). My target customer is: (insert target customer). Below I have given you three headline templates. Generate 5 headlines for each headline template below, based on the information I have given you about my course and what you know about my niche. Structure your responses as I have them below. 1: How To [end result or desired outcome] In As Little As [time frame], Even If [current problem or current situation]. 2: [number] Quick And Easy Ways To [end result or desired outcome] And Avoid [current problem or current situation]. 3: Here’s The Perfect Solution If You Want [end result or desired outcome] even if [current problem or current situation].

Email subject lines are as important as the email itself. The purpose is to get people to click on your email so they can read your message. The bottom line here is to build curiosity within your subscribers so you can stand out in their very busy inbox.

The first email subject line is the “Lessons Learned” formula, which looks like: [Number] Lessons [I/We] Learned From [Action You Took]. The next formula is the “Something Remarkable” Subject Line which looks like this: Here’s Why/How [I/We] [Something Remarkable]. Our last email subject line formula is the ever-popular “End Result” method. It goes like this: How [I/We] [Result] In [Timeframe].

Copy and paste prompt #1 into Ama: You are a copywriter. Your task is to create high-open-rate email subject lines that I can use for my business. My course is about: (insert your niche). My target customer is: (insert target customer). Your task is to generate 10 high-open-rate email subject lines that build curiosity and stand out in their very busy inbox, based on the information I have given you about my course and what you know about my niche. Your response should be in numbered bullet point format.

Copy and paste prompt #2 into Ama: Write the full email for subject line number (insert subject line). Begin the email by hitting them with a Hook / a Question / or Shock them with a statement. Then add three bullet points or sentences to build their curiosity, followed by a solution. The goal of the email is to get them to click the link, so include a specific CTA. End the email with a personal note. Write this email in a clever tone of voice.

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Meet your instructor.

Alex

Lead Customer Training Specialist

Alex is a former Kajabi Hero turned training specialist. Using his 8 years of marketing experience and what he’s learned while generating over half a million dollars, he now teaches weekly webinars that help Kajabi customers learn effective marketing strategies. At the beginning of 2021, one of Alex’s TikTok videos went viral, amassing over 4.3 million views and 28 thousand shares all leading to almost 6 figures in sales in a single weekend.

Keys to Copywriting

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Kajabi offers many different options when it comes to customer support. We are eager to assist you in any way that we can! Read more to learn how to access the many support options that are available to you.

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