Build a mini-course in 30 days

Chapter 1: What is a Mini-Course?

A mini-course is a condensed version of a traditional course, designed to deliver valuable information on a specific topic in a shorter format. The key is to choose a subject that is narrow enough to be covered in a concise course while still providing real value. It's an ideal way to get started in the world of online courses without overwhelming yourself or your audience.

What are the Benefits of Starting with a Mini-Course?

Creating a mini-course is an excellent entry point for building your online business and can lead to multiple benefits:

• Quick to Build: Mini-courses can be created much faster than a full-length course, which means you can start earning money more quickly. You can even begin making money within the first month!
• Build Momentum: Once you get started, you’ll gain valuable feedback and insights that can help you refine your future products.
• Gain Credibility: Selling a mini-course at a lower price point makes it easier for new customers to take a chance on your product, giving you an opportunity to build social proof and testimonials for future offers.
• Test the Waters: It allows you to test your ideas, figure out what resonates with your audience, and avoid spending time and money on a course that might not sell.
• Build an Audience: Mini-courses are a great way to grow your audience by offering value at a lower cost, making your future, higher-priced products more attractive.

Chapter 2: How to Create a Mini-Course

1. Choose a Niche

Many entrepreneurs struggle with selecting a niche, worrying they aren’t experts. But the truth is, everyone has something valuable to offer. Your niche could be based on a skill, hobby, or knowledge that others are searching for right now.

Strategies for Choosing a Niche:

• Make a list of hobbies, interests, passions, work experiences, and talents.
• Narrow your list down to the subjects you know well enough to teach.
• Think about problems you've solved and accomplishments you've achieved.

2. Build a Buyer Persona

Understanding your audience is crucial. Create a persona by considering factors such as age, gender, income, location, pain points, and goals. This will help you target your marketing and create content that speaks directly to them.

Chapter 3: Create Content for Your Mini-Course

With your niche and target audience defined, it’s time to create your course content. You’ll need to decide how best to present your material—whether through video, written guides, or a combination of formats.

Types of Content:

• Video Tutorials: These are ideal for showing step-by-step processes.
• E-books and Downloadable Guides: Provide a tangible asset that members can keep.
• Quizzes and Forms: Engage learners by checking their understanding throughout the course.

Chapter 4: How to Sell Your Mini-Course

Now that you’ve built your course, it’s time to start selling. Here are some essential steps to help you get started:

1. Build a Website

To sell your course, you need an online presence where customers can find and purchase it. Kajabi offers several options, including landing pages, full websites, or membership sites. A website allows you to showcase your product, blog about your niche, and promote other services.

2. Create an Offer

Set a price for your course that reflects its value. Don’t be afraid to charge what you’re worth—customers are paying for your expertise and unique insights.

3. Market Your Course

There are multiple ways to market your mini-course:

• Start a Blog: Create content related to your niche and use it to attract potential customers.
• Leverage Social Media: Promote your course to your followers and use social proof to demonstrate its value.
• Create an Email Campaign: Build relationships with your audience through email marketing, a proven method for driving sales.

Chapter 5: Turn Your Mini-Course into a Trusted Brand

Once you’ve successfully launched your mini-course, the next step is turning it into a trusted brand. Establish your credibility and grow your audience by consistently delivering value.

Set Goals:

• Create a S.M.A.R.T. goal—Specific, Measurable, Attainable, Relevant, and Time-based—to help you stay focused and motivated.

Rinse and Repeat:

• After launching your first mini-course, you can apply what you’ve learned to create more courses and expand your digital product offerings.

Conclusion: Use Kajabi to Create and Sell Your Mini-Course

Kajabi provides all the tools you need to build, market, and sell your mini-course. From website design and email marketing to funnels and payment processing, everything is integrated into one platform, making it easier for you to focus on your business.